“We are on the cusp of a Golden Age for the financial planning industry, with a mixture of demand, regulation and technology providing the backdrop against which financial advice and planning is made more accessible than ever before,” says Ben Goss, CEO Dynamic Planner.
Speaking at Dynamic Planner’s 10th Annual Conference, Ben Goss continued: “More than four million people took financial advice in 2020, growing rapidly year-on-year as people considered their priorities as well as their portfolios during the pandemic.
“The Regulator and the Treasury both want to see more people accessing the financial advice they need to make long term investment decisions, and combined with the huge adoption of Internet and video communication over the last two years, advice firms with the right systems now have an unprecedented opportunity.
“They can now open up capacity to the benefit of their clients, the benefit of their business and, in removing much of the manual work associated with financial planning, make their working lives more fulfilling.
“However, challenges remain: regulation continues to evolve, this year with Consumer Duty, fragmented systems all too often cause wasted energy and increased risk of error and advisers need to find new ways to demonstrate their value when they are not in the room with the client. How can firms do this?
“Three years ago, Dynamic Planner embarked on a multi-million-pound upgrade to deliver the one financial planning system firms need in a hybrid world. We have since launched a range of new developments from sustainability profiling to risk-based cash flow planning.
“We are grateful for the contributions from hundreds of firms across our client base, at every stage of the design and development process, ensuring that Dynamic Planner is a system built with financial planners for financial planners.
“Today and over the coming weeks and months, we are launching a range of new innovations to deliver on our one system vision and ensure that firms thrive in the hybrid world.”
New innovations from Dynamic Planner include:
- Client Access: enhancing Dynamic Planner’s market-leading client profiling solution is the capability for firms to ask clients to complete the financial planning KYC process remotely on a secure, white labelled web app. Client Access is intuitive and engaging for the client and maximises efficiencies for the firm by feeding data back into Dynamic Planner to support the profiling, cash flow and review processes. It can be used in conjunction with an existing client portal.
- Open API: Dynamic Planner has launched an open API programme enhancing its existing API capability to make it even easier for third party firms to integrate. Open API tackles the challenges around data fragmentation and further streamlines the process of obtaining and reporting accurate valuations for advice firms. The first integration to the Open API will be with Time4Advice’s Curo CRM.
- Target Market Product and Platform Research: building upon Dynamic Planner’s outstanding investment research capability, new functionality enables advice firms to objectively research products, platforms and providers from across the whole of market, and map those to target markets in line with PROD requirements, streamlining the advice process all within one financial planning system.
Want to see what Dynamic Planner can do for you? Schedule a free, no-obligation demo and experience the full functionality of Dynamic Planner.
