Risk Profiling

Dynamic Planner has been trusted in the UK for more than 16 years as the preferred psychometric risk profiling methodology, used by thousands of advisers and paraplanners. From large networks and nationals to high quality regional and local firms, plus private client management firms Dynamic Planner is a leader in helping understand how people feel about their money. A growing number of firms use Dynamic Planner risk profiling internationally too.

risk profiling, Risk Profiling

Investment Suitability

Ensuring investment suitability remains at the heart of the value you bring to your clients. Helping clients understand the risk they are willing and able to take, then accurately translating this into an asset allocation-based investment strategy and portfolio that remains suitable over time is becoming increasingly challenging. Plus, suitability remains a key focus for the FCA and suitability requirements have increased recently with Europe’s MiFID II regulation.

Having helped thousands of advisers over many years to understand the risk level of their clients, we know accurate risk profiling helps you build longer, deeper relationships in your firm. A good understanding of your client’s risk level is paramount to enable them to achieve their life’s goals over the long term. Accurate risk profiling also means that in a market downturn they are more likely to be comfortable with any short-term falls in value.

Good risk profiling helps assure compliance with FCA regulation and avoidance of regulatory sanction or client redress. At the same time, the independent, robust asset allocations created for each risk profile can help you deliver good, risk-adjusted returns to your clients.

“When we previously did a client review it was taking us between five and six hours per client. Now, using Dynamic Planner, it takes us 45 minutes.”

David OwenLifetime Connect

“When we, as a firm, risk profile new clients – and regardless of where they sit on the scale – we know that the investment we are recommending has been carefully mapped by Dynamic Planner”

Tom OrchardAnnetts and Orchard
risk profiling, Risk Profiling

Award Winning Risk Profiling

  • A 49 asset class model provides default, optimised allocations for each risk level and easy comparisons with a client’s current allocation
  • Beautifully designed risk profiling reports can be produced at the touch of a button and white labelled for your firm
  • iPhone and iPad app enriches face-to-face suitability discussions
  • Client email invitation enables risk profiling to be completed by client securely online – saving you time

Trust Our Proven Model

No other risk profiling service can compare with our market leading experience. Our highly qualified in-house team have many years of financial planning, actuarial and investment management expertise. We work with leading academics from the International Capital Market Association Centre at the Henley Business School to incorporate latest developments in research and psychometric thinking. The Dynamic Planner Investment Committee reviews allocations and model assumptions quarterly and includes independent experts from academia and industry.

The Dynamic Planner proprietary asset allocation model has a proven track record of delivering against risk profiles. The target allocations are designed to optimise risk-adjusted returns for each profile and deliver within a range of expected returns and losses. A quarterly review of allocations and risk-return assumptions are then overseen by the Investment Committee and a range of apps help complete the risk profiling process efficiently and productively.

risk profiling, Risk Profiling
risk profiling, Risk Profiling

The No. 1 Risk Profiling Process

Investor experience profiling designed to meet FCA requirements. Choice of three different length psychometric questionnaires with a robust, auditable approach covering:


  • Experience with investing
  • Attitude to investment risk
  • Capacity for taking investment risk

The Questionnaire

Each questionnaire designed and tested to rigorous standards.


  • Plain English Crystal Marked risk descriptions
  • Value at risk assessment based on one in 20 year expected losses
  • Assessment of client’s existing portfolio risk
  • Optimised asset allocations

Next - Ensure ongoing suitability with portfolio reviews

Portfolio Review

Want to see what Dynamic Planner can do for you?

Schedule a free no-obligation demo with a business consultant and experience the market leading investor risk profiling service.